seller’s tools

internet marketing

The online consumer is very important to home sellers, averaging higher incomes than their offline peers and spending more on the homes they purchase. Below are key statistics that demonstrate the importance of this audience in marketing a home.

Where buyer first learned about home purchased

	1997	1999	2001	2003	2004	2005	2007
Internet	2	4	8	11	15	24	29
Friend, neighbor or relative	9	8	8	7	7	7	8
Print newspaper advertisement	8	8	7	7	5	5	3
Home book or magazine	3	3	2	1	2	1	*

2007 NAR Profile of Home Buyers and Sellers
* Less than one percent

Usefulness of information sources among those buyers that used each source

	Very Useful	Somewhat Useful	Not Useful
Real Estate Agent	70	18	12
Open House	24	30	46
Home Builder	12	16	71
Billboard	2	8	90
Relocation Company	2	6	93

2007 NAR Profile of Home Buyers and Sellers

Value of online features

	Very Useful	Somewhat Useful	Not Useful	Did Not Use
Detailed Property Information	82	16	1	1
Interactive Maps	39	39	10	11
Real Estate Agent Contact	31	40	14	14
Recently Sold info	24	38	17	20

2007 NAR Profile of Home Buyers and Sellers

Actions taken as a result of internet home search

	All Buyers	First-time Buyers	Repeat Buyers
Walked through a home viewed online	57	56	58
Requested more information	22	26	19
Pre-qualified for a mortgage online	8	10	7
Found a mortgage lender online	4	6	4

2007 NAR Profile of Home Buyers and Sellers

What homebuyers were looking for online

	All Buyers	First-time Buyers	Repeat Buyers
Information about an area	22	21	22
A real estate company	4	4	4
Info about price or affordability	1	1	1
Builders	1	*	*
Virtual Tour	*	*	*
Other	4	3	4

2007 NAR Profile of Home Buyers and Sellers

Janice Cox Mobile: (505) 920-4774 Email: Janice.Cox@sothebysrealty.com
Sotheby's International Realty 326 Grant Ave, Santa Fe, NM 87501